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![](https://globaltobaccoindex.org/upload/assets/553BgGeVj19RmRVCuGcDq2Z7UYoltwhSmcr6Pyyt3d6tGWgNYu.jpeg)
We humans are notoriously bad at estimating risk. Most people fear flying far more than driving, even though the odds of dying in a car accident (1 in 107 in the US, for example) are far higher than perishing in an aircraft crash (about 1 in 11 million). We humans are notoriously bad at estimating risk. Most people fear flying far more than driving, even though the odds of dying in a car accident (1 in 107 in the US, for example) are far higher than perishing in an aircraft crash (about 1 in 11 million). We humans are notoriously bad at estimating risk. Most people fear flying far more than driving, even though the odds of dying in a car accident (1 in 107 in the US, for example) are far higher than perishing in an aircraft crash (about 1 in 11 million).
Often design departments are viewed as little decoration groups… They’ll make everything look pretty. Well, I can tell you, that doesn’t work.